We're Active

Since 2012, we've been fueled by fitness and adventure. We're a community that exists to inspire healthier and active lives, especially in the great outdoors. We’re run by an independent team based around the world that’s trying to set higher standards for all companies alike.


What We Do


We create awesome products that are designed to inspire, motivate, be minimal, versatile, and durable. That's why we only offer clothing that features combinations of fabrics that perform well together with a minimal mark-up. We also try to be as sustainable, socially responsible as we can with our products and operations. A big part in our mission is to also give back, which is why we started Conserve Territory, where 5% of each purchase goes towards nature conservation around you.


Our Vision

Our vision is to keep on inspiring, and motivating everyone who does or who wants to live a fit and/or adventurous life. To set a strong standard for independent brands with high quality versatile products that are designed to last and be sustainable.


Ethically Simplified

We also focus on the experience of our website. That’s why you won’t see pop-ups to subscribe to a newsletter, advertisements or out-of-place promotions, and weekly pop-ups for discounts since we already offer fair and low mark-ups on all our products. We don’t want to be part of the group that can offer 20-50% off on their products and still make profit. That’s why you’ll rarely see discount codes from us - and nothing more than 15%.


We’re more than a brand. We are a community.